Beyond the Build: Monetizing Fiber for Long-Term Advantage
For many fiber providers, the first challenge is obvious: build the network. Reach the underserved. Connect the community. Get customers on service.
But this week’s Fiber for Breakfast focused on what comes after that. Once the network is built and the customer base is growing, the question becomes how to turn fiber into long-term value – not just for the provider, but for the communities and members it serves.
Gary sat down with Darren Farnan, General Manager of United Fiber, to discuss how one rural electric cooperative has grown a broadband business far beyond its original footprint. The two discussed an approach that moves the provider away from simply selling speed. It creates stickier customer relationships, stronger service adoption, and new revenue opportunities tied to customer experience.
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